A designer with a difference. With comprehensive style detailing and focus on the celebration of body types, Aashima Behl brings in a healthy dose of well-fed pret for an array of body types.

Leaning into her creative ambitions, she became a talented and self-taught fashion designer and started her label in 2012. A brand that lays a strong emphasis on hand-woven Indian textiles, natural colours and traditional weaves.

Striking yet free-spirited, her ensembles bring Western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury.

The designer’s passion for natural fabrics constantly inspires her to promote Indian art worldwide!

The craftsmanship and attention to detail makes the designs stand apart resulting in a classical and intensely personal fashion statement.The collections are characterised by the sense of style, creativity and mixing the comfort of fluidity as well as bringing in some structured elements. They are designed to be diverse, occasion worth and timeless.

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14, Rd Number 72, West Punjabi Bagh, Punjabi Bagh, Delhi, 110026